People Pulse: Meredith Herman and Tassel & Trim

Welcome to another edition of “People Pulse.” Meet Meredith: Talented, funny, and someone you’ll definitely be glad you’ve gotten to know.

People_Pulse-Tassel_And_Trim-Meredith_Herman-headshotQ. What brought you to Orlando, and how long have you lived here?
A. I grew up in a military family which meant we were moving every 2-4 years of my childhood. Our last move brought us to north Florida. When it was time to choose a college, something just drew me to UCF which led me to Orlando. I’ve lived here since 2007, the longest I’ve ever lived in one place. I met my husband here in 2009 and from that moment forward I knew the Orlando area was truly my home.

Q. What’s one of your favorite things about living in Central Florida?
A. Only one thing? I have to cheat on this answer and give two! First, the food scene. When I first moved here chains dominated the area and you’d have to really be a local to know where to find a “mom and pop”, but over the last few years the food scene has EXPLODED! We are now on the map for a foodie destination. There is such a variety of culinary splendors now that I have a restaurant bucket list for the area. Secondly, the supportive and loving community of Central Florida is amazing. From the support for local businesses and the arts, to the overall love and inclusion of all makes me so proud to be apart of this community.

Q. What originally inspired you or led you to be a creative person. Tell us a little about your journey to where you are today.
A. I’ve always had a love for anything creative—painting, drawing, crafts, you name it. Although I loved it, I doubted my talents and the ability to make what I loved into a living. I struggled with what my “calling” was in life was and instead of recognizing my calling had to do with my creative side—I told myself these were just hobbies. Fast forward years later as I planned my own wedding, I created every little detail by hand. And I LOVED it. It all clicked, I’m meant to do this for other people. I’m meant to create pieces that personalize and bring meaning to peoples life moments now matter how small. That’s when I decided to launch Tassel + Trim, my small business specializing in hand lettered goods. I love that I can share my modern calligraphy + design with others.

Q. If you weren’t doing what you’re doing now, what would you be doing?
A. Wow, that’s a tough one because I can’t imagine doing anything else other than modern calligraphy and design…If I had to choose I would say something else within the creative field, or maybe opening a wine of coffee shop! Basically anything that would make me smile and jump out of bed excited for the day.

Q. What’s one thing that keeps you inspired or motivated as a creative person?
A. I am a Type A creative person (kind of an oxymoron, huh?), this means I’m always trying to keep the to do lists going and never wanting to stop. This also is the opposite of what my creative side needs. It’s a fine balance to keep both of these sides in check. To keep motivated and inspired I have realized I need to take time to pause, spend time with the ones I love and to plug into my community. By doing these things (even though my Type A side feels they are sometimes counterproductive) they allow me to refill my cup and refuel my energy so my creative side can thrive.

Q. How do you decide what items to create?
A. I really just have ideas pop in my head at any given moment—in the middle of the night or in the shower most commonly, haha! I also carve out time to just create—through trial and error I find things that l love and then I instantly know, “this had to be a product!” I also listen to each customer or my ideal customers and see what they are interested in—if it matches my style and brand then I try it out.

Q. How do people learn about you and find your Etsy shop right now?
A. A website is coming very soon (yay!) but for now you can find all of my projects on Instagram @tassel_and_trim or by going directly to my Etsy shop at Etsy.com/shop/TasselAndTrimShop.

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Q. Are you connected to the local “creative” scene here in Central Florida? What is it like?
A. It’s amazing—I feel like the central Florida creative scene really embraces the phrase “community over competition” I’ve had the pleasure of working with some wonderful local creatives and shops. There is no better feeling than “talking shop” with talented and encouraging people.

Q. What are some of your favorite places in Orlando to be inspired by creativity, or just to be motivated?
A. Oh man, there are a bunch! Anywhere outside really— we just moved to Winter Garden a year ago and walking on Plant Street when the wisteria is in full bloom—it’s breathtaking. You can hear the buzzing of the market in the background and the sun beaming on the old brick roads, it really does feel like a storybook. The beach is my ultimate place to just breath deeply and unplug which opens me up to a creative headspace. A few local places I love to stop by and either work or wander around are: credo, lineage, east end market, the heavy, adjectives and the list goes onnnn!

Q. What is one thing you hope to achieve in the coming year of 2019?
A. I am really interested in stepping into the farmer’s market scene! There are such vibrant markets in the area and I’m curious to see how a modern calligraphy booth would do there. I want to be right in the middle of this bustling and vibrant community, plugged in and serving our town.

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What are your thoughts?