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Pulse of Central Florida

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New Hotel Development at Fashion Square Mall

Our friends over at Bungalower posted this (below) on Facebook earlier in the week. We’ve been hearing and reading (and now even seeing ) a bit about the overall new developments in the works at Orlando Fashion Square–including the recent opening of a new bowling alley–but are a little bit stumped about plans to build a Westin-brand property smack dab in the middle of it.

Element by Westin is apparently an eco-friendly global brand by Starwood Hotels & Resorts that will reside here.

Don’t get me wrong, I’m completely excited about the growth and development; however, I simply cannot figure out what type of guest (transient, business traveler, staycationer?) is being targeted. According to UP Development, who’s heading-up the project:

“…Element is a great hotel for relatives visiting Baldwin Park families, or travelers flying in and out of nearby Orlando Executive Airport.”

I mean, it’s great in theory, right? Hmmm…guess we’ll just have to wait and see.

What are your thoughts?

Connector. Blogger. Tennis fan. Electronica obsessed. Eternally challenged optimist. Digital traveler. Social Media Manager. Lover of my City. #LoveOrlando

What are your thoughts on this topic?

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