Proust Questionnaire

Okay, so this isn’t Central Florida related, but if you read Vanity Fair then the headline of this post makes sense to you.

A couple years ago, I picked up a copy of the well-known magazine and was mesmerized by Starbucks’ Howard Schultz‘s reply to Vanity Fair’s monthly questionnaire. There’s no doubt the founder of Starbucks is brilliant, but he’s humble too.

I tore the page out of the magazine and keep it taped to my office credenza. When I lose focus, I like to re-read some of the more poignant questions and answers. Here are a few of my favorites:

Q. What is the trait you most deplore in yourself?
A. The need to over-achieve.

Q. What is the quality you most like in a man?
A. Emotional Intelligence.

Q. What is the quality you most like in a woman?
A. Authenticity.

Q. What is your most treasured possession?
A. My Memories.

You can read the rest of Schultz’s answers on Vanity Fair’s Web site … brilliantly they keep an archive of at least the past few years online.

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What are your thoughts?