Motherhood. Not something I’ll soon know about. Actually, what am I talking about? It’s not something I’ll ever know about!
Being a mother, I’ve always thought, has got to be one of the most stressful, complicated responsibilities in life. I hear it’s also one of the most rewarding. Both of those combined, I imagine a mother would appreciate any kind of help or advice that’s offered her. And I’ve recently become familiar with a fantastic online resource for mothers (and even soon-to-be mothers), authored by someone right here in Central Florida. It’s BalancingMotherhood.com.
Why in the heck is a guy reading a blog about motherhood, you ask? Well, I must admit I started reading it because the author is a former work colleague of mine — someone I’ve always thought is very talented and has something to say. And the more I read her blog the more I enjoy it, if for nothing more than I feel it truly is a relevant, valuable resource for women who work, have children, are married, and…ultimately…just trying to make it through life. Sound familiar? Then check-out the blog!
I sent Alicia an e-mail to see if she’d mind being featured here on “Pulse,” and she jumped at the chance. Of course, keep-in-mind Alicia lives right here in Orlando, which is why I thought she’d be a great fit for our blog.
Alicia was kind enough to respond to some questions I sent her, and here’s what she has to say:
Q: BalancingMotherhood.com speaks to a pretty specific audience. Was that your intent when you came up with the concept?
A: Yes, I want to speak to mothers because we all have similar challenges … how to balance all that we do with quality time for ourselves and for our families.
Q: Where do you get your ideas for content?
A: Ideas can come from just about anywhere – from just being a mom, to watching my son learn new things, to daily observations. I am also an avid reader and I’m on the Web all the time. I watch TV too, so I share great ideas that I find through all of these mediums.
Q: How did you approach advertising on your site?
A: At this point, I’m a one-woman show, so selling ads isn’t an option. Plus, I want to concentrate on the content. So, I found a partnership in the BlogHer network that does the selling for me. I’m part of a huge network of great women bloggers.
Q: I see that you a part of the BlogHer network. How do you feel that benefits you as a blogger, and a woman?
A: Absolutely. BlogHer is a great network of smart, engaging women. It’s a tremendous boost to be part of such a large network. Plus, it gives my readers a chance to get to know other women bloggers by clicking on some of the top headlines from the network.
Q: It seems you mostly publish posts during Monday thru Friday. Is that your goal, or just coincidence?
A: Glad you noticed. I work hard to post every day. It is rare that I ever miss a day. I even post when I’m on vacation. It’s intentional. My traffic patterns show that most of my visitors show up on the traditional weekday, so that’s when I deliver my content.
Q: Do you market your blog at all? Or do you just rely on word of mouth, referrals, and search results?
A: For now, it’s mainly been word of mouth, search engine results and through my participation in women’s networks. I monitor trends closely and can tell when I’ve hit a great topic. Some days, I’m amazed at how people find my blog. My favorite keyword that people routinely find me is “popular mom blog.” I’m not sure why that happens, but I’m excited about it. But I’ve had some doozies though, like “magnets to go to sleep,” and one of the worst ones was “sad about motherhood.” I wanted to help that woman so badly.
Q: How do you engage with your audience?
A: I just try to be real and relevant. I’m a mom and I know how hard it is to balance all that life has given me. I just try to be myself and let some of the “momness” show through. I try to be relevant by writing about things that I would want to know or hear about. I write with my mom friends in mind. If she would like it, I usually will post it.
Q: Do you have a favorite topic or category? If so, why?
A: My favorite posts are anecdotal ones where I’m able to articulate something real that happened to my family or me and tell it in a funny way. I’m also passionate about getting women to know and understand her their finances so I communicate new information as I find it.
Q: What are some of your favorite blogs?
A: Two of my favorite blogs are dooce.com and thepioneerwoman.com. Both are mom blogs, and both are well-written and have amazing photography. They really raise the bar for the rest of us. Another blog that I love is “my toddler’s lunchbox” (http://tigeladas.wordpress.com/). This is a mom who photographs her toddler’s lunchbox everyday. She and her husband both work, but have found a way to make non-sugar recipes that her son loves. She reports on what is in the lunchbox and what he ate (or didn’t).
Q: The title of this post is “A Central Florida mommy blogger you should know about.” Do you consider yourself a “mommy blogger”?
A: Definitely, I wear that badge with pride. I’m a mom and a woman and that’s whom I write for.
Q: What is your ultimate goal for the site?
A: To empower women to be the best they can be. I want women to know that no matter if she’s a stay at home mom, or a working mom … it’s all work. And it’s all about the balance. Sometimes we just need a little encouragement and reminders to take time for ourselves and enjoy what life has given us.
Did you enjoy that? Feel like you know both Alicia and her blog a little better? I hope so. Take a few minutes to visit BalancingMotherhood.com, and let Alicia know if you find something valuable on her site.
Know of any other Central Florida bloggers you think should be featured here on “Pulse of Central Florida”? Please feel free to recommend them to us by sending an e-mail to pulseofcentralflorida[at]mail[dot]com.